What happens when a physicist tricks those who aren't as smart as he?

Hilarity ensues:

http://www.powells.com/review/2008_08_14.html

"Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity." Sokal then revealed the article to be a spoof, a tissue of nonsense that he had painstakingly assembled in order to parody the portentous rubbish that flew under the colors of postmodernism.

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The reviewers feel many of those laughing the loudest should shut up because they likely can not understand modern physics. But who can blame them because science education destroys creativity. If you can't trust science, what can you trust? We can't walk around pretending we are in a matix! We have to accept reality and use what science give us to deal with reality.

I had heard of the trick but I hadn't thought too deeply about it until now.